I’d like to make an important distinction up front. For the purpose of this post, junk mail and spam mail will have different definitions.
Spam mail: An unsolicited email advertisement. These emails usually come from people or companies who have purchased your email address from another person or company and often contain vulgar content or even computer viruses.
Junk mail: A solicited email advertisement from a company you are familiar with. Junk mail is received as a result of opting-in to a company’s email newsletter or other email distribution. I still refer to this type of email as junk mail because many of these emails contain information in which I am not interested. However, some messages contain other valuable content and savings.
Companies love to get a hold of your email address. They use it as a way to advertise their products or services. They also use it to extend valuable discounts and coupons to those willing to give up their email addresses. Sure, some companies do sell email addresses to make an extra buck (that’s where the spam mail usually comes from), but typically, opting-in to receive a company’s email distribution can be beneficial.
A great example of this comes from Fresh & Easy, a grocery chain located in the southwest US. If you are familiar with the chain, you probably already receive physical mail pieces from them on a regular basis highlighting weekly specials and coupons; usually $3 off a purchase of $30 or $5 off a purchase of $50 (up to a 10% savings). What you may not know is that by signing up for their email distribution, you will receive weekly emails from them which usually contain a coupon for $10 a purchase of $50 (up to a 20% savings).
Even better is the fact that you can use multiple Fresh & Easy coupons for one purchase. For example, if you are purchasing qualifying goods at a local Fresh & Easy store subtotaling $80 or more, you could use a $10 off $50 coupon AND a $3 off $30 coupon for a savings of $13 (up to a 16.25% savings).
Now, I know what you’re saying. “I don’t want my inbox filled with all this excess junk mail.” I understand your concern, however there is a way to avoid this.
If you currently have only one or two email addresses which are used for specific purposes, why not set up an additional email address which you can use exclusively for junk mail? With only a few clicks of the mouse and a couple minutes of your time, you can set up a FREE email account with Yahoo!, Gmail, or many other email providers. Once you’ve done that, head on over to the website of your favorite retailer or grocer and sign up for their email distribution using that junk mail email address. I promise you, the saving will add up.
Podcast – #8-Junk Mail for Savings and Discounts
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