So first of all, what the heck is social media? You may not be familiar with the term, but chances are, if you’re reading this blog, you know what social media is. According to John Jantsch of Duct Tape Marketing, “social media is the use of technology combined with social interaction to create or co-create value.” You many more affectionately know social media as Facebook, Twitter, and Foursquare, just to name a few examples.
Some of you may have even already figured out how social media can save you money without even knowing it. More and more these days, the common consumer is finding ways to tune out traditional outbound marketing such as television or magazine ads and is now using Facebook, Twitter, and Foursquare to learn more about the businesses in which they are interested. These business are becoming aware of this and are taking advantage of this trend by using social media to expand their reach. Some of their techniques include using social media as a way to pass on special savings that you may not find elsewhere.
A great example of this comes from Old Navy. If you navigate to www.oldnavyweekly.com, an application on Old Navy’s Facebook fan page will appear before you. This app allows you to ‘dig’ for in-store savings in the form of a printable coupon. I’ve used this resource many times and frequently ‘dig up’ savings such as $10 off a purchase of $50.
So what’s the lesson here? Well first of all, sign up for Facebook, Twitter, and Foursquare if you haven’t already. Doing so is incredibly simple, the sites are easy to navigate and setup, and best of all, it’s all FREE. Once you’ve done that, do some searches for some of your favorite businesses. More often then not, those businesses will have a social media presence. If they are playing their cards right, they’ll be using these sites to their benefit by providing some sort of value to you, the customer, whether that be in the form of awesome content or money-saving coupons.
What deals were you able to come across? Add your comment and let other readers know! 2NRYSBJ9ECRF
Podcast – #5-Using Social Media to Save Money
(To download, right click and select “Save Link As…” (Firefox) or “Save Target As…” (Explorer))